Aisha Rao's Priyasi Collection Celebrates Love at India Couture Week 2026

At the Hyundai India Couture Week 2026, held in collaboration with Nexxus New York and organized by the FDCI, designer Aisha Rao presented her latest collection, Priyasi, which intricately weaves together themes from history, literature, mythology, and cinema to explore the timeless concept of love. The runway was transformed into a breathtaking landscape adorned with monumental tulips, complemented by layered lighting, a cinematic soundtrack, and a captivating live performance that set the stage for this unique showcase.

Priyasi is structured around three core emotional themes: Longing, Union, and Remembrance. The collection draws inspiration from various iconic narratives, including the profound love of Shah Jahan for Mumtaz, the subtle romance depicted in Jane Austen's works, the sweeping passion of Anna Karenina, and the grandeur of Mughal-e-Azam. Each of these stories is translated into Aisha Rao's distinctive style, characterized by intricate embroidery, vibrant appliqué, and layered craftsmanship. This season, the designer has also incorporated bio-based materials such as bio-resham and bio-badla, showcasing a commitment to sustainability. Additionally, a fine jewelry line was launched in collaboration with Shree Jewellers, enhancing the collection and supported by Aisha Rao’s luxury gifting partner, Philips.